Top 100 Ways To Market Your Small Business In Canada




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Written by David Loretta

Category: Business Advice

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100 ways to market your business

Every single business owner has one and the same goal – to succeed. This is done by ensuring that the product or service you provide is seen by as many people as possible, who are targeted based on their needs, in order for them to say yes to you.

One of the easiest ways for a small business owner to accomplish that goal is to have a well developed marketing plan and a strategy.

There are thousands of different ways you can promote your small business. By creating a marketing plan that utilizes proven tactics and strategies, you are more likely to find success.

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    Here are the top 100 ways to market your small business in Canada:

    Marketing Planning

    1. Update or create a marketing plan for your business.
    2. Revisit or start your market research.
    3. Conduct a focus group.
    4. Write a unique selling proposition.
    5. Refine your target audience and niche.
    6. Expand your product and service offerings.

    Quick Search Guide hide
    1 Marketing Materials
    2 In-Person Networking
    3 Direct Mail
    4 Advertising
    5 Social Media Marketing
    6 Internet Marketing
    7 Email Marketing
    8 Contests, Coupons and Incentives
    9 Relationship Building
    10 Marketing With Content
    11 Marketing Help
    12 Unique Marketing Ideas

    Marketing Materials

    7. Update your business cards.
    8. Make your business card stand out from the rest.
    9. Create or update your brochure.
    10. Create a digital version of your brochure for your website.
    11. Explore a website redesign.
    12. Get creative with promotional products and give them away at the next networking event you attend.

    In-Person Networking

    13. Write an elevator pitch.
    14. Register for a conference.
    15. Introduce yourself to other local business owners.
    16. Plan a local business workshop.
    17. Join your local chamber of commerce.
    18. Rent a booth at a trade show.

    Direct Mail

    19. Launch a multi-piece direct mail campaign.
    20. Create multiple approaches, and split test your mailings to measure impact.
    21. Include a clear and enticing call to action on every direct mail piece.
    22. Use tear cards, inserts, props and attention-getting envelopes to make an impact with your mailings.
    23. Send past customers free samples and other incentives to regain their business.

    Advertising

    24. Advertise on the radio.
    25. Advertise in the Yellow Pages.
    26. Advertise on a billboard.
    27. Use stickers or magnets to advertise on your car.
    28. Take out an ad in your local newspaper.
    29. Advertise on a local cable TV station.
    30. Advertise on Facebook.
    31. Advertise on LinkedIn.
    32. Buy ad space on a relevant website.
    33. Use a sidewalk sign to promote your specials.

    Social Media Marketing

    34. Get started with social media for business.
    35. Create a Facebook page.
    36. Get a vanity URL or username for your Facebook page.
    37. Create a Twitter account.
    38. Reply or retweet someone else on Twitter.
    39. Set up a Foursquare account for your business.
    40. List your business on Google Places.
    41. Start a business blog.
    42. Write blog posts on a regular basis.
    43. Start social bookmarking your online content.
    44. Create a Groupon.

    Internet Marketing

    45. Start a Google Adwords pay-per-click campaign.
    46. Start a Microsoft adCenter pay-per-click campaign.
    47. Comment on a blog post.
    48. Record a video blog post.
    49. Upload a video to YouTube.
    50. Check your online directory listings and get listed in desirable directories.
    51. Set up Google Analytics on your website and blog.
    52. Review and measure your Google Analytics statistics.
    53. Register a new domain name for a marketing campaign or a new product or service.
    54. Learn more about local search marketing.
    55. Track your online reputation.
    56. Sign up for the relevant email lists.

    Email Marketing

    57. Create an email opt-in on your website or blog.
    58. Offer a free download or free gift to make people willing to add their email address to your list.
    59. Send regular emails to your list.
    60. Start a free monthly email newsletter.
    61. Use A/B testing to measure the effectiveness of your email campaigns.
    62. Perfect your email signature.
    63. Add audio, video and social sharing functionality to your emails.

    Contests, Coupons and Incentives

    64. Start a contest.
    65. Create a coupon.
    66. Create a “frequent buyer” rewards program.
    67. Start a client appreciation program.
    68. Create a customer of the month program.
    69. Give away a free sample.
    70. Start an affiliate program.

    Relationship Building

    71. Send out a customer satisfaction survey.
    72. Ask for referrals.
    73. Make a referral.
    74. Help promote or volunteer your time for a charity event.
    75. Sponsor a local sports team.
    76. Cross-promote your products and services with other local businesses.
    77. Join a professional organization.
    78. Plan your next holiday promotion.
    79. Plan holiday gifts for your best customers.
    80. Send birthday cards to your clients.
    81. Approach a colleague about a collaboration.
    82. Donate branded prizes for local fundraisers.
    83. Become a mentor.

    Marketing With Content

    84. Plan a free teleconference or webinar.
    85. Record a podcast.
    86. Write a press release.
    87. Submit your press release to various distribution channels.
    88. Rewrite your sales copy with a storytelling spin.
    89. Start writing a book.

    Marketing Help

    90. Hire a marketing consultant.
    91. Hire a public relations professional.
    92. Hire a professional copywriter.
    93. Hire a search engine marketing firm.
    94. Hire an intern to help with daily marketing tasks.
    95. Hire a sales coach or salesperson.

    Unique Marketing Ideas

    96. Get a branded tattoo.
    97. Create a business mascot to help promote your brand.
    98. Take a controversial stance on a hot industry topic.
    99. Pay for wearable advertising.
    100. Get a full-body branded paint job done on your company vehicle.

    Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine tuning your marketing plan.

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