Who should write a business plan?

The person best suited to write a business plan is typically the entrepreneur or business owner, as they have the deepest understanding of their business idea, goals, and vision. However, involving key team members with expertise in various areas such as marketing, finance, and operations can provide valuable insights and contribute to a more comprehensive plan. For complex sections, such as financial projections, consulting with professionals like accountants or financial advisors can be beneficial. In Canada, leveraging local resources, mentors, and industry experts can also enhance the plan’s relevance and effectiveness.