What is business planning and analysis?

Business planning and analysis involve creating a detailed plan outlining a company’s goals, strategies, and how to achieve them, alongside a thorough examination of financial projections, market trends, and operational requirements. This process helps businesses in Canada understand their position in the market, identify opportunities for growth, and anticipate challenges. Analysis plays a critical role in decision-making, ensuring resources are allocated efficiently and strategies are aligned with market demands, ultimately guiding businesses toward success in a competitive landscape.