What is a good business plan?

A good business plan clearly outlines a company’s objectives, strategies for achieving them, and the market potential. It includes detailed sections like an Executive Summary, Market Analysis, Company Description, Organization and Management, Marketing and Sales Strategy, Service or Product Line, Funding Request, Financial Projections, and an Appendix. A well-crafted plan is research-backed, realistic, and adaptable, effectively communicating the business’s vision to stakeholders and guiding internal decision-making, crucial for navigating the competitive landscape in Canada.